Adelaide - South Australia
Human.Kind : Brand Evolution
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The project :
This rebrand brought the values and core business of yoga, wellness, physiotherapy and activism proposition to life with the new, Human.Kind brand identity. The name, brand story and assets including logo, typeface and symbol, were crafted in conjunction with partner agency Fuller. Back of house systems including digital marketing suite, website refresh and product updates were managed with supply partners. The go-to-market campaign culminated in an on-site event with hundreds of members in attendance. The project was completed over a short, six month period and was executed IRL and remotely.