
Fiji Islands
Building Brand Identity After Covid
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The project :
This project reignited brand presence online using social media after the covid pandemic. A weekly social media schedule was created and deployed using existing assets with new and updated copy to drive brand awareness. We organically reached target clients aged 24-65 in key markets Australia, UK, NZ and USA.
We increased the number and frequency of Instagram stories by creating and sharing user content. Engagement with followers was increased and in three short months, this campaign reached >72k followers and non-followers across Facebook and Instagram, increased website traffic and lifted engagement metrics across platforms.