Malolo Island - Fiji
Tropica Island Resort : Brand and Marketing Manager
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The role :
This role required full suite of marketing, brand and PR expertise to promote Tropica Island Resort direct to consumers, improve tourism industry brand visibility and align communication with on-site delivery.
A comprehensive marketing strategy, plan and budget were created and then implemented. As a result, annual revenue goals were achieved within nine months in collaboration with sales, digital and on-site management teams.
Highlights:
Marketing plan created, pitched and approved
Consistent brand identity crafted across IG, FB, LinkedIn
Negotiated and appointed Fuller Brand Agency for Tropica's rebrand and website reskin - launch TBC
The Iconic PR collab with Dominique Alissa and Jess van der Leahy exposed Tropica to a young and new Australian and NZ audience of 350k+ via Tourism Fiji
Tropica featured in Tourism Fiji’s 2022 commercial Where Happiness Comes Naturally; this was leveraged across social channels
Media buying in AUS & NZ markets for 1m+ audience reach
SEO and brand identity developed with award winning Australian agency Viewpoint Digital Media
